Jeans

PLACE DU JOUR WOMEN'S JEANS, MORE THAN A BASIC, A SIGNATURE

PLACE DU JOUR, 35 YEARS SHAPING WOMEN'S DENIM

To understand what the brand stands for, you have to go back to 1989. That year, in the workshop on rue de la Haie Coq in Aubervilliers, Place du Jour was born with one obsession: offering jeans designed for real women, not runway models. Back then, women's denim was often an awkward spin-off of men's jeans, with an impractical low rise and narrow cuts that respected neither body shape nor comfort. Place du Jour bet on high-waisted jeans, cuts adapted to different silhouettes, and a denim quality that holds up season after season. Thirty-five years on, that philosophy hasn't changed.

STRAIGHT-LEG, WIDE-LEG, BOYFRIEND, FLARED JEANS: THE CUT THAT SUITS YOU

The strength of a brand dedicated to women's denim is offering every cut that flatters the figure. Straight-leg jeans are the timeless classic. Wide-leg jeans revisit modern denim codes with a roomy cut inspired by the seventies. The boyfriend offers the ease of a relaxed jean. Flared jeans, an unapologetic seventies throwback, visually lengthen the silhouette thanks to their pronounced flare from the knee down.

HIGH-WAISTED, JOGGJEANS, COLORS: EVERY VERSION YOU'VE BEEN WAITING FOR

The high-waisted cut has become the ultimate signature. Joggjeans combine the look of denim with the comfort of joggers. Colored jeans add personality with vibrant hues. Eyelet embroidery (broderie anglaise), gold-tone fancy buttons, contrast cuffs, artisan embroidered belts: all details that turn a classic into a memorable piece.