THE BOYFRIEND JEAN, THE ART OF COMFORT WITHOUT COMPROMISING STYLE
THE BOYFRIEND, BORN FROM THE MALE WARDROBE, ADOPTED BY WOMEN
The boyfriend jean has a singular history: it was born in the 2000s when women started borrowing (literally) their partners' jeans. Cut wider than a slim, roomier at the hips and thighs, the boyfriend is the total opposite of a fitted jean. At Place du Jour, we immediately saw the potential of this cut for our customers: a jean that flatters without squeezing, that shapes the silhouette without constraining it, worn with just as much pleasure on a Sunday morning as on a Wednesday at the office. Within a few years, it became a pillar of our catalog.
HIGH-WAISTED BOYFRIEND, JOGGJEANS, GOLD CUFFS: EVERY VERSION
The Place du Jour boyfriend comes in several interpretations. The high-waisted boyfriend defines the waist to structure the silhouette despite the fullness below. The boyfriend in joggjeans adds the comfort of a soft fabric: the look of a classic jean with the freedom of joggers. The boyfriend with gold cuffs or statement buttons offers a bolder look, ideal for those who want their jeans to tell a story.
HOW TO WEAR A BOYFRIEND WITHOUT LOOKING SLOPPY
The classic mistake with a boyfriend jean is wearing everything oversized: it swamps the silhouette. The golden rule: balance the loose bottom with a fitted top. A fitted t-shirt tucked in, a bodysuit, a tailored blouse: all of it works as long as the contrast is clear. As for shoes: white sneakers are the go-to, but pointed-toe pumps create a remarkably lengthening effect. For evenings, a faded boyfriend jean with a silky tank top and gold jewelry is enough to put together a relaxed-chic outfit.
